TikTok Ideas for Your Small Business
If you are trying to increase your brand awareness, TikTok is where it’s at right now! Business promotion on TikTok is something I see all over my #fyp (“For You” Page). Everyone from Etsy sellers, artists, musicians, and, of course, social media marketers use TikTok …
Marketing and Graphic Design: Why They Must Work Together and Tips to Help
I’m sure we have all heard the old adage: “Don’t judge a book by its cover”. This is not great advice when it comes to marketing. Humans by nature are visual creatures and constantly make split second judgements made on appearance. Every day, people make …
Why You Should Add Clubhouse to your Social Media Strategy in 2021
It’s time to familiarize yourself with the new social media app on the scene — Clubhouse. While still in the beta stage, Clubhouse has already positioned itself to become the next big thing in social media. Here are some tips to help you prepare your …
Trends Every Social Media Marketer Should Know for 2021
2020 has been a year of rapid change. With so much going on in the world, of course distinct social media trends arose. Here are the top trends every social media marketer should be aware of going into 2021. Nostalgic and Inspirational Content Many people …
6 Tips for Success as an Entrepreneur
So you’ve finally decided to pursue your dream and set out on your own as an entrepreneur. Awesome! Turning your passion into a business can be exciting, liberating, and fulfilling, but it can also be intimidating. How do you navigate all this newfound freedom and …
21 Day Challenge: Overcome Your Fear of Self-Promotion
Social media self promotion in your business is vital… and awkward. It’s not uncommon to feel embarrassed about it, especially if you have a small dose of imposter syndrome. But at My Pocket Partner, we always encourage our clients to put themselves out there and …
3 Tips to Gen Z Marketing
With COVID-19 limiting human contact, Gen Z is taking the world by storm… via internet. While born in the years 1995 to 2010, Gen Z has the spending power over $143 billion. Today, they represent the most racially and ethnically diverse generation to date. …
How to Run Your Small Business Virtually Amidst the COVID-19 Pandemic
As the COVID-19 pandemic inches closer to summer, more and more small business owners are beginning to realize the importance of learning how to run their businesses virtually. Even when the pandemic ends, the entire industry will shift - and business owners will eventually have …
